French identity is at the core of the brand: the brand’s roots are intimately intertwined with Charles-Edouard Barthes’ origins.
Charles Edouard was born and grew up in Saint Paul de Vence, in the French Riviera countryside, known as La Provence. Eau de la Foux, one of the most iconic EviDens de Beauté signature ingredients, is sourced from the Alps surrounding this stunning landscape.
La Foux spring water is renowned for its incredible curative benefits and recognized as one of the purest spring waters on earth. The tale starts with Popée, the wife of Roman Emperor Neron, who drank this water every day to heal her fragile health. All year long, no matter the season, La Foux spring water maintains the same temperature as it originates from the deepest layers of the ground, constantly preserving its freshness and purity. In homage to his birthplace and French roots, and after numerous rounds of tests, La Foux spring water has been added to every EviDens de Beauté formula in order to boost its effectiveness.
Moreover, the EviDens de Beauté iconic scents are created in Grasse, the cradle of French perfumery. The brand’s signature fragrance evokes a delicate bouquet of rose, jasmine and tuberose, leaving a subtle Mediterranean touch on the skin.
Ultimately, La Provence embodies the typical French Art de Vivre (way of life), hedonistic and elegant, where sophistication comes from the simplicity of life and the beauty of nature. An endless source of inspiration for Evidens de Beauté and Charles Edouard Barthes.