A love story and heartfelt tribute to Japanese beauty
“Having fallen madly in love with Japan, the splendor of Japanese women and the most beautiful woman of them all, I wanted to develop the ultimate in cosmetic skin care to pay homage to her beauty. I therefore created EviDenS de Beauté, a French-Japanese luxury cosmetics brand that embodies cutting-edge cosmetic expertise from Japan and French elegance. Our cosmetics company offers Japanese skin care and beauty products for women and men worldwide that meet their facial and body care needs.
As I closely observed my wife’s routines and discovered her skin care secrets, I started to fully understand what women are looking for in a beauty ritual. The philosophy behind EviDenS de Beauté began to take root, reflecting that of Haute Couture: the pursuit of technical as well as artistic perfection. For many years, I managed the Scherrer fashion house and became highly familiar with this realm, as I received my training in this world renowned French institution. Today, I continue on my constant quest for beauty and perfection.
Truly inspired by my wife’s beauty, I chose to seek out cutting-edge Japanese cosmetic expertise, which I then endowed with French finesse, elegance and chic appeal, ensuring that the brand stands out in the cosmetic industry. I wanted to create the first anti-aging skin care line specially formulated for sensitive skin, which would provide optimal results. This has been made possible thanks to many years of research carried out in our lab in Tokyo and by the use of our exclusive ingredient, Triple Collagen®.
In my eyes, the EviDenS de Beauté ranges embody the ideal fusion between the East and the West, in which Tokyo and Paris come together to offer a simple and highly effective concept rather than a fleeting trend. I wanted to focus on the essentials: the secrets of noble ingredients, the voluptuousness of smooth textures, sensual scents, beautiful objects, elegant packaging, the pleasurable experience and, above all, the clearly visible results.
I fully respect each woman’s desire to enhance her own beauty and the effort she puts into it. Although our products were initially developed for the sensitive skin of my wife Eriko, they are ultimately formulated for all women who want beautiful, glowing skin. EviDenS de Beauté is a true declaration of my love to women in the four corners of the world, not only allowing them to enhance their beauty, but also to boost their own sense of self-love and self-confidence.”