INTERNSHIP - International Retail Marketing & Communication Assistant

Position: International Retail Marketing & Communication Assistant

Contract: Internship

Duration: 6 months

Location: Paris 16e

Starting date: 6 January 2025

 

In collaboration with the EviDenS de Beauté Global Team worldwide and with International Communication and Trade Marketing Manager in particular, you will participate in:

I / RETAIL MARKETING

Strategic plan

• Help in defining the Retail Marketing plan for year N + 1
• Writing animation concepts and creation of strong, coherent and easily implementable 360 ​​° (Valentine's day, Woman's day, Mother's Day, Summer, Holiday)

Retail Marketing Developments

• Support for the development of all products: design, artworks, mock-up, proofs
• Help in creating agency briefs for shootings and new developments
• Creation of Product books and/or Launch books to send to markets
• Support for the development of Retail marketing tools: GWP, wrapping, discovery cards, leaflets ...

Client Experience

• Support in developing the brand's customer experience
• Participate in the introduction of new services and monitor existing local initiatives to enhance and optimize the customer experience
• Participation in the operational organization of events

Competition Review

• Competitive review for all Key Commercial Periods: content gathering, analyzes and presentations
• Store checks with the manager

 

II / COMMUNICATION

Strategy & Content creation support

• Participate to identify and strengthen brand pillars
• Oversees content creation with agencies and talent
• Guarantee brand equity and image in all markets

360 Communication support

1. Support for 360 communications activations plans for new launches: press, influence, event,e-commerce, social media

2. Press Relations

• develop brand assets and markets guidelines for local implementation
• works directly with 1 or 2 key markets PR agencies
• oversee creation of PR content (kits, releases, images)

3. Influence

• Develop guidelines for local implementation HQ validation
• Build relationships and partnerships with key parisian influencers
• Reporting
• Spa expertise : works closely with the Spa & Hotels team to create optimized influence strategy

4. Social media

• Build the social calendar
• Internal interface for community management (instagram, facebook, youtube)
• Create engagement strategy via social media (ex : IG live collborations)

5. Events

• International events : create concept, content, and works with event agencies
• Local events : create guidelines, supervises local roll out
• BtoB / Markets : works with Sales Team to implemented specific strategies when relevant

PROFIL
- Passion & sensitivity for the world of beauty and/or luxury

- Ideally, you have a first successful experience in marketing in the beauty and/or luxury industry

- Excellent written and spoken English and French.

- Essential qualities: solution driven, multi-tasking, curiosity, attention to details, creative side is a must

- Microsoft Office (Advanced)